Email Deliverability: Ensuring Your Messages Reach the Inbox
Email remains one of the most powerful marketing tools at marketers’ disposal and is a key driver of revenue. But with so many emails being sent each day, it's challenging to reach subscribers’ primary inboxes. Here’s how to maximize email deliverability and ensure your messages are not landing in the spam folder.
Email Deliverability: Ensuring Your Messages Reach the Inbox
Regardless of whether you’re sending a welcome series to new subscribers or an announcement about a product launch, your goal is to get the email in your inbox. Often, even with a healthy email list, some of your emails won’t make it through to your inbox and will end up in social media, updates, or other folder that doesn’t receive much attention. This is why focusing on email deliverability is so important.
The way to ensure that your emails are delivered is to understand the process that ISPs go through with each and every incoming email. Each email is vetted by ISPs to check for nefarious intent or unsubscribe requests, and they have a set of tools they use to do this. Unfortunately, these same tools can impact your deliverability in negative ways.
ISPs look at two things: your domain reputation and your IP reputation. Both can impact your ability to deliver your emails, and a variety of factors including spam complaints, hard bounces, and a sudden increase in the number of your subscribers can affect both.
A good email reputation comes from having a valid domain name that is correctly configured, using an authenticated sending server, and using a double opt-in to weed out non-responsive addresses. Your reputation can also be impacted by the number of spam complaints you receive and by being listed on a blacklist.
As your sender reputation improves, you will increase the number of emails that are delivered. If you have a great inbox placement rate, focus on increasing your open and click-through rates to drive more sales.
A dedicated email server can help you maintain high delivery rates, so it’s worth investigating whether this is the right solution for your business. It can also help you achieve better results from your email campaigns by enabling you to personalize your emails with things like customer data, purchase history, and more to boost engagement and revenue.
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Z.A. Tambuzi is a content creator, and a webinar coach who inspires others to develop passive income streams that are equal to or greater than their total monthly expenses.
Freedom is the opposite of selling time and labor for just one income stream. He has taught life planning and goal-setting for over 20 years. His personal goal was to teach clients and students alike how to get free, get in control, and get in power.
Freedom represents the ability to move and grow so that you can live the life that you desire. Money, happiness, and health are the vehicles that take you to your best life.
His specialty is to teach you the winning formula of how to marry money, happiness, and health to freedom, control and power.
ZINDUA TAMBUZI
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